Founder Story - Why SHEgnature

I wanted to make free decisions, work creatively and create something real. Fashion wasn't a given, but eventually it became clear: high quality instead of cheap, no fast fashion, cozy and durable, with a statement, no interchangeable basics. The target group: women like me who eventually dare to realize their dreams and let no one discourage them.

This is also how the brand name came about, the combination of

SHE + signature + nature = SHEgnature.

SHEgnature is my yes to self-determination, freedom and sustainability. Our statement pieces speak softly, but clearly, are supportive, but never garish.

Up until today, it has been a journey full of firsts: registering a business, VAT pre-registration, designing pieces - and holding them in my hands for the first time -, exploring social media (and that's still new territory ;)), setting up my own online shop technically and registering my own brand (how proud you can be when you hold the official brand certificate in your hands). But I know that many more firsts will follow.

My goal: SHEgnature as a streetwear brand that supports you, catches you, motivates you every time you need it, so that your dreams grow and become reality.

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